PPC freelancer - Google Ads & Microsoft Ads
16+ Years PPC management Experience
PPC advertising on Google is one of the most popular and quickest ways to generate traffic to your website and new business from people already interested in your product or service.
I’ve got a wealth of experience managing Search, Shopping, Display and YouTube campaigns across Google & Microsoft within multiple industries with different size budgets, from £500 to £100,000 per month. With past experience both agency and client-side, this puts me in good stead to tackle any challenge.
My number 1 goal has always been to deliver a profitable PPC campaign for all my clients, using lots of different tactics, testing methods and making data-driven decisions. Alongside getting under the skin of your business and understanding your customer’s behaviour, needs and buying habits which is vital to making any campaign successful.
PPC Search campaigns
The traditional text ads on Google & Bing is the quickest and most efficient form of PPC search marketing advertising, as it is arguably the most prominent listing on the search engine and brings users to your website that are already interested in your products or services. The cost model is on CPC (cost-per-click) basis, meaning you only pay for when a user clicks on your ad and goes through to land on your website. The next job is then ours to try to convert them i.e. take an action on your site that will lead to a sale.
PPC Shopping Campaigns
Google Shopping campaigns are another form of ad listing on the search engine which is for eCommerce retailers looking to create ads that are more appealing and eye catching to users searching for specific products, using a product data feed which embeds images & product information. Particularly useful for showcasing breadth of products and pricing.
DISPLAY ADS (GDN)
Display ads allow you to show ads on other websites that are part of the Google Display Network (GDN), these websites must have a Google AdSense block visible. You can control which audiences and website categories you appear on and also have the option for several ad formats e.g. text ads, image banner ads, animated image banner ads & video ads.
Retargeting
The key advantage of retargeting / remarketing is having the opportunity to try and win back customers that have previously visited your website by creating ads on Google Display Network that will be placed on websites (categories specified) following the user. There are restrictions you can put in place around frequency caps to avoid bombarding/wasting spend. You can also identify these users through your search campaigns (known as RLSA) and bid differently / display different ad copy.
In-housing PPC support
It can be a daunting task when taking the leap from agency to in-house PPC management, but fear not as it is becoming more regular within the industry. Having personally led a number of these projects I’m aware of all the areas that need to be factored in and considered carefully when in-housing, I’ll provide support, detailed plans, mitigating actions & checklists to help with a smooth transition.