case studies
Sunvil enquiries grew +149% and bookings +28% YoY in peak
About Sunvil
A family-run and fiercely independent travel company that strives to deliver the best possible personal service with knowledgeable agents, ground handlers and expert guides all around the world. With over 40 years of holiday experience, Sunvil can help you find the perfect holiday, whether that be a tailor-made trip-of-a-lifetime to South America or a one-week last-minute deal to Greece or Cyprus.
Objectives
- Increase qualified enquiries and online sales via PPC
- A focus on Greece, their biggest destination and the only one that has bookable products online
The solution
- A comprehensive PPC audit and optimisation plan
- Focus on non-brand keywords to drive growth from new customers searching on destination, region and resort level keywords
- Longtail keyword expansion
- Ad copy and landing page optimisation
- Cleaner structured account with improved Quality Scores
- Specific targeting tailored to their core audience demographic
The results
- Clicks up +15% and spend up +22% YoY
- CTR increased +132% YoY
- Online enquiries up +149% and online bookings up +28% YoY
- Cost per enquiry more than halved by -109%
